.Agent ImageNew Delhi: FMCG company GRM Overseas has gotten a 44 per cent capital concern by means of primary mixture and also indirect buyouts in Swmabhan Commerce, the moms and dad company of Virat Kohli-backed, Rage Coffee, the firm pointed out in a BSE filing on Wednesday." This tactical investment in Squall Coffee lines up flawlessly with our concept to drive growth in digital-first, health-focused, as well as lifestyle brands. Our company see massive potential in broadening Anger Coffee's visibility in the domestic market and leveraging synergies along with our established export markets. Coffee as a product category straightens properly along with our global growth technique, and we are actually delighted to integrate our deeper business experience as well as distribution abilities with Rage Coffee's vibrant offerings. Our experts strive to elevate this brand to brand-new heights in India and globally," mentioned Atul Garg, MD, GRM Overseas.Rage coffee markets online and likewise possesses existence all over 1,000 HoReCa outlets and 5,000 plus basic trade as well as modern-day trade stores.Recently, the company increased right into the out-of-home coffee market by putting in bean-to-cup vending equipments in workplaces as well as opening up cafes.For FY24, Rage Coffee's unaudited turn over stood up at Rs 24.9 crore marginally up coming from Rs 23.9 crore in FY23.Founded in 1974, GRM has a diversified product profile featuring rice, seasonings, and various other food along with presence in both the domestic as well as global markets.
Published On Aug 28, 2024 at 02:44 PM IST.
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